To get employers engaged in higher education institutions you may invite them to your institution, show them around and get them to know you better, and maybe inviting them to lecture on a specific topic. But what if it’s you-the institution- go and see the employers in their companies, What if you spend a whole day there? This is indeed the tradition ESITH (Casablanca) is implementing through its “A day in a Company”. The first class to initiate this project was the Merchandising and Distribution Master, led by their supervisor Mrs Hassani Fatna. The students did not miss their target as the company they visited on the 6th of January was a leading retail company in Morocco. The “A Day in a Company” includes meeting managers and decision makers and listening to what they say about their daily activities and the way they approach their jobs. Students benefited from a visit to the main departments and met marketing and sales managers with a focus on merchandising and distribution. The students were amazed and excited to discover how much all that they’re learning could be so concrete and extremely fascinating.
As the philosophy of this creative idea of spending a day in a company is mainly to build sustainable bridges between students and their potential employers, actions were made after the visit ended. Once back to ESITH campus, students wrote case studies and SWOT analysis and other marketing tools based on what they witnessed at the company and delivered a report including suggestions on improvements that could be made inside the host company, all in a CD containing also the pictures taken during that day. Finally, the company was awarded an honour’s certificate from ESITH as a “Company which contributes to the formation of future leaders in Morocco. Isn't that what they call a win-win situation?
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